Scaling brands through content
Web design, web marketing, user experience optimisation, server management
The Hook is one of the leading social publishers in the world. They create trending news, entertainment and original video content. With a community of over 11 million followers on social, they are delivering fresh, innovative and informed content to keep their fans in the loop.
The Hook website receives on average 3-4 million visits a month, but sometimes peaks at 7 million monthly hits.
Urban Aesthetics designed and developed a site using Wordpress that prioritised the delivery of their content for the ease of viewing and user engagement.
As the site has a very high number of visitors, optimising the platform for speed was one of our main priorities, it was for this reason that we started with our custom blank template and built from the ground up using only the libraries and scripts needed, this ensures optimal speed and content delivery.